With the string quartet and balalaika playing at the show, the babushka headpieces designed by Piers Atkinson accessorising several of the looks, and the folk-inspired skirts and silhouettes, it was clear at Eudon Choi’s A/W 13 show that he had sourced his inspiration for this season from Russia!
Choi describes the collection, titled Varykino after the icy mansion visited by Yuri and Lara in Doctor Zhivago, as introducing richness and romanticism to his established architectural aesthetic. The strongest looks wore their Russian folk influence lightly, diffusing it into cozy and sensual shapes and textures — full skirts in organza or chiffon-backed jacquard, diaphanous red chiffon dresses, and coccoon-like pastel coloured outerwear. Eudon’s clothes are just beautiful and we feel honoured to be working with him.
Our typographic illustration for this season’s catwalk show was created by looking closely at Russian typography and Eudon’s collection of inspiration for the embellishments he chose for his garments.
Eudon Choi A/W 2013