Blog

17.05.13

Website

Haroon Mirza – /o/o/o/o/

We’ve been working on a couple of projects with the artist Haroon Mirza ahead of his new exhibition, /o/o/o/o/, which opened yesterday at Lisson Gallery in London.

As well as designing an image and invite for the show, pictured right, we’ve also worked together with Haroon and developers The Workers on a website which allows visitors to explore and remix a selection of sound samples Haroon has created for his exhibition.

The site showcases existing remixes by the likes of Jellyman and Factory Floor, and there’s an upload feature available if you’d like to try your hand at a spot of turntablism.

/o/o/o/o/ is open until 29 June at Lisson Gallery, 52-54 Bell Street, London.

/o/o/o/o/

The Workers

Lisson Gallery

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Website Haroon Mirza – /o/o/o/o/ We’ve been working on a couple of projects with the artist Haroon Mirza ahead of his new exhibition, /o/o/o/o/, which opened yesterday at Lisson Gallery in London. As well as designing an image and invite for the show, pictured right, we’ve also worked together with Haroon and developers The Workers on a website which allows visitors to explore and remix a selection of sound samples Haroon has created for his exhibition. The site showcases existing remixes by the likes of Jellyman and Factory Floor, and there’s an upload feature available if you’d like to try your hand at a spot of turntablism. /o/o/o/o/ is open until 29 June at Lisson Gallery, 52-54 Bell Street, London. /o/o/o/o/ The Workers Lisson Gallery
14.05.13

Exhibition

Our work is currently featured in an exhibition at the Art Institute of Chicago. Sharing Space: Creative Intersections in Architecture and Design draws from the Institute’s permanent collection to examine the common concepts and formal strategies that draw together design and architecture. On display from the APFEL archive are copies of The Happy Hypocrite and also the Exhibition Histories books we designed for Afterall – we are very excited to be included. The exhibition runs until 18 August.

Sharing Space

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Exhibition Our work is currently featured in an exhibition at the Art Institute of Chicago. Sharing Space: Creative Intersections in Architecture and Design draws from the Institute’s permanent collection to examine the common concepts and formal strategies that draw together design and architecture. On display from the APFEL archive are copies of The Happy Hypocrite and also the Exhibition Histories books we designed for Afterall – we are very excited to be included. The exhibition runs until 18 August. Sharing Space
05.04.13

Brand Identity

One Leicester Street – Hotel and restaurant

We have just completed the identity for a new hotel and restaurant in Soho. Its official launch is this month – we are just beginning to get everything back from print for a soft opening for friends and family tonight.

We can’t wait to try the food and see our design in action; we have worked closely with Tom Harris (Chef Patron) to develop and art direct One Leicester Street’s brand, working with talented collaborators to put their vision into reality. We developed the brand working with Universial Design Studio for the interior, Sister Arrow, who has drawn the beautiful illustrations for the menus and wine lists (see wine menu illustration opposite) and Comradettes who are designing the bespoke uniforms.

One Leicester Street

Universal Design Studio

Sister Arrow

Comradettes

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Brand Identity One Leicester Street – Hotel and restaurant We have just completed the identity for a new hotel and restaurant in Soho. Its official launch is this month – we are just beginning to get everything back from print for a soft opening for friends and family tonight. We can’t wait to try the food and see our design in action; we have worked closely with Tom Harris (Chef Patron) to develop and art direct One Leicester Street’s brand, working with talented collaborators to put their vision into reality. We developed the brand working with Universial Design Studio for the interior, Sister Arrow, who has drawn the beautiful illustrations for the menus and wine lists (see wine menu illustration opposite) and Comradettes who are designing the bespoke uniforms. One Leicester Street Universal Design Studio Sister Arrow Comradettes
21.03.13

Nomination

Designs of the Year 2013

Bauhaus: Art as Life

Designs of the Year 2013 opened this week at the Design Museum and we are delighted to be among the nominees for our exhibition design for Bauhaus: Art as Life. For the Designs of the Year exhibition, we’ve recreated one of our Bauhaus supergraphics alongside captions from the show, wall paint swatches, marketing materials we designed and the exhibition catalogue.

Designs of the Year is open until 7 July with the winning designs announced on 17 April. Fingers crossed!

Designs of the Year 2013

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Nomination Designs of the Year 2013 Bauhaus: Art as Life Designs of the Year 2013 opened this week at the Design Museum and we are delighted to be among the nominees for our exhibition design for Bauhaus: Art as Life. For the Designs of the Year exhibition, we’ve recreated one of our Bauhaus supergraphics alongside captions from the show, wall paint swatches, marketing materials we designed and the exhibition catalogue. Designs of the Year is open until 7 July with the winning designs announced on 17 April. Fingers crossed! Designs of the Year 2013
20.02.13

Project

Eudon Choi Varykino Autumn/Winter 2013

With the string quartet and balalaika playing at the show, the babushka headpieces designed by Piers Atkinson accessorising several of the looks, and the folk-inspired skirts and silhouettes, it was clear at Eudon Choi’s A/W 13 show that he had sourced his inspiration for this season from Russia!

Choi describes the collection, titled Varykino after the icy mansion visited by Yuri and Lara in Doctor Zhivago, as introducing richness and romanticism to his established architectural aesthetic. The strongest looks wore their Russian folk influence lightly, diffusing it into cozy and sensual shapes and textures — full skirts in organza or chiffon-backed jacquard, diaphanous red chiffon dresses, and coccoon-like pastel coloured outerwear. Eudon’s clothes are just beautiful and we feel honoured to be working with him.

Our typographic illustration for this season’s catwalk show was created by looking closely at Russian typography and Eudon’s collection of inspiration for the embellishments he chose for his garments.

Eudon Choi A/W 2013

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20.02.13

Project

Eudon Choi Fashion Label Identity

We are currently working with London fashion designer Eudon Choi on the design of his new brand identity, and have just completed his new logo and the printed materials for his Autumn/Winter 2013 collection. Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. His experience in menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to shape the female form. His inspiration comes from intensive research into historical photography and sourcing vintage garments, from which he extracts the essence and aesthetic beauty in order to uncover and rework it. As a result, the Eudon Choi look is understated yet modern and meticulously constructed.

http://www.eudonchoi.com

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Project Eudon Choi Fashion Label Identity We are currently working with London fashion designer Eudon Choi on the design of his new brand identity, and have just completed his new logo and the printed materials for his Autumn/Winter 2013 collection. Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. His experience in menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to shape the female form. His inspiration comes from intensive research into historical photography and sourcing vintage garments, from which he extracts the essence and aesthetic beauty in order to uncover and rework it. As a result, the Eudon Choi look is understated yet modern and meticulously constructed. http://www.eudonchoi.com
18.02.13

Feature

The Ideal Studio

We were recently asked to contribute to The Ideal Studio, a new project from Represent Recruitment and It’s Nice That which intends to shed light on what makes a great creative working environment. They’ve interviewed professionals from a wide range of agencies including Pentagram, Graphic Thought Facility, Moving Brands and Wolff Olins, and asked them to share insights on everything from working culture and decor to HR policies and hierarchies. We are very flattered to be included – you can read our answers here. And keep an eye out, as the site will be updated with a new interview each day for the rest of the month of February.

The Ideal Studio

It’s Nice That

Represent

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Feature The Ideal Studio We were recently asked to contribute to The Ideal Studio, a new project from Represent Recruitment and It’s Nice That which intends to shed light on what makes a great creative working environment. They’ve interviewed professionals from a wide range of agencies including Pentagram, Graphic Thought Facility, Moving Brands and Wolff Olins, and asked them to share insights on everything from working culture and decor to HR policies and hierarchies. We are very flattered to be included – you can read our answers here. And keep an eye out, as the site will be updated with a new interview each day for the rest of the month of February. The Ideal Studio It’s Nice That Represent
29.01.13

Exhibition

Linder: Femme/Objet

Work has been under way since the beginning of the year on the installation of the latest exhibition we have designed - Linder: Femme/Objet, which opens this Thursday 31 January at the Musée d’art Moderne de la Ville de Paris. Our design features supergraphic reproductions of Linder’s work alongside suspended fabric installations and blacked-out neon signage, playing with ideas of obstruction and exposure in an echo of the artist’s work.

The exhibition traces the trajectory of Linder’s practice from early punk collage and photography through to more recent performance and lighbox-based works. It’s the first retrospective of its kind to be held in Paris, head over there and see it if you can!

Linder: Femme/Objet

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19.12.12

Happy Holidays

Merry Christmas everyone! APFEL will be closed from Monday 24 December 2012 to Thursday 3 January 2013. Thank you for a great year and we are looking forward to 2013!

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Happy Holidays Merry Christmas everyone! APFEL will be closed from Monday 24 December 2012 to Thursday 3 January 2013. Thank you for a great year and we are looking forward to 2013!