Blog

Project

33 Feet

We were recently invited by Art & Graft to contribute to Tooled Up, an exhibition of works by artists and designers held as part of London Design Festival 2014. For the project, Art & Graft sent each contributor a tool or object of craft to adapt or customise in whatever way they wished.

We were sent an old tape measure, which measured only feet and inches – outdated imperial measurements that are becoming increasingly difficult to visualise. We designed a print based on the numbers printed on the tape, collecting all 396 inches onto one sheet of paper. To the same scale but with lines removed, it is both an exact representation of distance and an abstraction of the collected length. The rhythm of the black and red and the character of the numerals hint at what it is.

Tooled Up is open until 20 September 2014.

Art & Graft – Tooled Up

→ 52 notes

Exhibition & Publication
A Singular Form

There are only a couple of weeks left to see A Singular Form – an exhibition curated by Pablo Lafuente at Secession, Vienna. We recently designed a book to accompany the exhibition.

The show brings together works of art and ‘everyday’ objects that, because of their nature and of the way they have been displayed, pursue potential uses and meanings that go beyond those usually assigned to them. On display, these objects not only propose a particular approach or use by virtue of their mere materiality and form; they are also released from such determinations, suspending established notions of intention, authorship, purpose and function.

In response to Asger Jorn’s photographic picture books of the 1960s, our design for the book is intended to feel part academic, part archival document. It’s available from bookshops and on the Secession website. The exhibition runs until 24 August.

Images from clockwise from top: Three of Dustin Ericksen’s Height Bigots; One of Ricardo Basbaum’s NBP objects; A burning turnstile

New Project

Kettle’s Yard Cambridge

Dream job! We’ve started the summer working on a beautiful new brand identity for Kettle’s Yard, it was one of our favourite places when we were studying A-Level art and it still is. In May, we were appointed to design the brand identity, website and communication materials.

Kettle’s Yard is the University of Cambridge’s modern and contemporary art gallery – between 1958 and 1973 it was the home of Jim and Helen Ede, Jim had been a curator at the Tate Gallery. Thanks to his friendships with artists and other like-minded people, he gathered a remarkable collection including Miró, Henry Moore, Ben and Winifred Nicholson, Barbara Hepworth, Henri Gaudier-Brzeska and Christopher Wood. The house and gallery’s future is looking bright with redevelopment plans of new galleries, an education space and a cafe. These gentle additions to the House and Gallery are designed by Jamie Fobert Architects and our new identity will perfectly compliment these!

→ 6 notes

Exhibition

Genius Loci (Spirit of Place)

Genius Loci is an exhibition by Lisson Gallery and Berengo Studio, open now at the Palazzo Franchetti in Venice. Held in conjunction with the 2014 Architecture Biennale, the exhibition addresses the complex relationship between art and the public realm, and presents a range of major artworks by 19 artists – both inside the historic Palazzo and outside, in the surrounding gardens.

We worked in collaboration with architects Carmody Groarke to create an identity for the exhibition that played off the architecture of the Palazzo, using the parquet flooring as the starting point for an abstract, bright background pattern that also integrates the text. The yellow colour was chosen to amplify the ochre of the walls of the Palazzo. If you’re visiting Venice for the Biennale, be sure to pay it a visit.

Lisson Gallery – Genius Loci

→ 17 notes
Exhibition

Genius Loci (Spirit of Place)

Genius Loci is an exhibition by Lisson Gallery and Berengo Studio, open now at the Palazzo Franchetti in Venice. Held in conjunction with the 2014 Architecture Biennale, the exhibition addresses the complex relationship between art and the public realm, and presents a range of major artworks by 19 artists – both inside the historic Palazzo and outside, in the surrounding gardens.

We worked in collaboration with architects Carmody Groarke to create an identity for the exhibition that played off the architecture of the Palazzo, using the parquet flooring as the starting point for an abstract, bright background pattern that also integrates the text. The yellow colour was chosen to amplify the ochre of the walls of the Palazzo. If you’re visiting Venice for the Biennale, be sure to pay it a visit.

Lisson Gallery – Genius Loci

Shop

PRINT SHOP – 15 artist prints celebrating, 150 years of London Underground

Open now (from 8 April – 19 April 2014)! We have just finished designing the Art for the Underground shop identity. Drawing upon this existing graphic language, which has been in use now for 150 years, Our design uses large, all-caps New Johnston type with a neon red arrow below. The design aims to be clean, simple and distinctive, and intends to stand out amongst the other busy poster advertisements and general station notices. Arrows have been used in various forms on signage throughout the London Underground, and the one featured in our designs for the Print Shop is taken from the design of those in Piccadilly station itself.

On sale now in Piccadilly Circus station or buy here

→ 35 notes

Exhibition

Other Primary Structures

We have just finished the exhibition design and publication for Other Primary Structures. The exhibition is on from 14 March to 3 August 2014 at the Jewish Museum in New York.

The exhibition design posits the new show against huge black and white photograph-billboards of the 1966 show. Exhibition and publication graphics revisit and adapt the original catalogue design for Primary Structures by Elaine Lustig Cohen, New York, 1966.

New APFEL member

We are looking for a graphic designer to join our creative team sharing responsibility for the delivery of our projects. We want a committed and organised person who is happy to get on and bring APFEL’s projects to life and create excellent, innovative design solutions. It is essential you are an enthusiastic and highly professional person who enjoys working with people combined with commitment to deliver within deadlines and budgets. We are looking for someone who has a passion and understanding of all elements of design, everything from publications, print materials and packaging to digital programming and web design.

Please download the job description here and email r@apracticeforeverydaylife.com

→ 5 notes

New Project

Windermere Steamboat Museum

We’ve started the new year working on the beginnings of a new project which we’re very excited about. At the end of 2013, APFEL was appointed to design the brand identity, graphics and signage for the new Windermere Steamboat Museum, which is currently in development after a lengthy period of closure. Carmody Groarke Architects are designing a beautiful new set of buildings to house the Museum, which will encompass a large wet dock, permanent and temporary exhibitions, a conservation area, learning centre and cafe. More updates to come as things progress - full steam ahead.

Windermere Steamboat Museum

→ 6 notes

Icograda Poster Archive

For our Christmas outing we headed to Brighton where, before the merry-making began, we were lucky enough to visit the University of Brighton Design Archives to explore the Icograda Archive. We spent an inspiring couple of hours browsing the database and choosing our favourites to see in the flesh - here are the two that we chose. The poster on the left was designed by František Bělohlávek for poster exhibition of his work held in Ostrava, Czech Republic, in February 1967; the poster on the right was designed by Čestmir Pechr as an advertisement for the Czech play Mlyn (The Windmill), performed at the Slovakian National Theatre, Bratislava in 1965. Many thanks to Dr. Lesley Whitworth for having us - it was a real treat.

→ 3 notes

Competition

One Leicester Street Illustrator

One Leicester Street are currently searching for their next Artist in Residence for 2014, following in the footsteps of the talented Sister Arrow. We are inviting submissions of existing work by artists and illustrators interested in the role, with the final selection to be made by Emma and Kirsty of APFEL, Chef Patron Tom Harris, and the restaurant’s floristry designer Miria Harris.

The chosen artist will work closely with Tom Harris, his team, and APFEL to create illustrations for the restaurant menus, wine list and cocktail menu, drawing upon the seasonal ingredients used in the One Leicester Street kitchen and bar. We’re particularly interested in characterful work that displays a slightly surreal approach, and incorporates bright and fluorescent colours.

For the full brief, fee information and how to apply, visit the One Leicester Street Tumblr page, and to see the existing menus in situ, visit our project page here. The deadline for application is 31 October – we look forward to hearing from you!

One Leicester Street

→ 20 notes
Competition

One Leicester Street Illustrator

One Leicester Street are currently searching for their next Artist in Residence for 2014, following in the footsteps of the talented Sister Arrow. We are inviting submissions of existing work by artists and illustrators interested in the role, with the final selection to be made by Emma and Kirsty of APFEL, Chef Patron Tom Harris, and the restaurant’s floristry designer Miria Harris.

The chosen artist will work closely with Tom Harris, his team, and APFEL to create illustrations for the restaurant menus, wine list and cocktail menu, drawing upon the seasonal ingredients used in the One Leicester Street kitchen and bar. We’re particularly interested in characterful work that displays a slightly surreal approach, and incorporates bright and fluorescent colours.

For the full brief, fee information and how to apply, visit the One Leicester Street Tumblr page, and to see the existing menus in situ, visit our project page here. The deadline for application is 31 October – we  look forward to hearing from you!

One Leicester Street