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PRINT SHOP – 15 artist prints celebrating, 150 years of London Underground

Open now (from 8 April – 19 April 2014)! We have just finished designing the Art for the Underground shop identity. Drawing upon this existing graphic language, which has been in use now for 150 years, Our design uses large, all-caps New Johnston type with a neon red arrow below. The design aims to be clean, simple and distinctive, and intends to stand out amongst the other busy poster advertisements and general station notices. Arrows have been used in various forms on signage throughout the London Underground, and the one featured in our designs for the Print Shop is taken from the design of those in Piccadilly station itself.

On sale now in Piccadilly Circus station or buy here

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Exhibition

Other Primary Structures

We have just finished the exhibition design and publication for Other Primary Structures. The exhibition is on from 14 March to 3 August 2014 at the Jewish Museum in New York.

The exhibition design posits the new show against huge black and white photograph-billboards of the 1966 show. Exhibition and publication graphics revisit and adapt the original catalogue design for Primary Structures by Elaine Lustig Cohen, New York, 1966.

New APFEL member

We are looking for a graphic designer to join our creative team sharing responsibility for the delivery of our projects. We want a committed and organised person who is happy to get on and bring APFEL’s projects to life and create excellent, innovative design solutions. It is essential you are an enthusiastic and highly professional person who enjoys working with people combined with commitment to deliver within deadlines and budgets. We are looking for someone who has a passion and understanding of all elements of design, everything from publications, print materials and packaging to digital programming and web design.

Please download the job description here and email r@apracticeforeverydaylife.com

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New Project

Windermere Steamboat Museum

We’ve started the new year working on the beginnings of a new project which we’re very excited about. At the end of 2013, APFEL was appointed to design the brand identity, graphics and signage for the new Windermere Steamboat Museum, which is currently in development after a lengthy period of closure. Carmody Groarke Architects are designing a beautiful new set of buildings to house the Museum, which will encompass a large wet dock, permanent and temporary exhibitions, a conservation area, learning centre and cafe. More updates to come as things progress - full steam ahead.

Windermere Steamboat Museum

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Icograda Poster Archive

For our Christmas outing we headed to Brighton where, before the merry-making began, we were lucky enough to visit the University of Brighton Design Archives to explore the Icograda Archive. We spent an inspiring couple of hours browsing the database and choosing our favourites to see in the flesh - here are the two that we chose. The poster on the left was designed by František Bělohlávek for poster exhibition of his work held in Ostrava, Czech Republic, in February 1967; the poster on the right was designed by Čestmir Pechr as an advertisement for the Czech play Mlyn (The Windmill), performed at the Slovakian National Theatre, Bratislava in 1965. Many thanks to Dr. Lesley Whitworth for having us - it was a real treat.

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Competition

One Leicester Street Illustrator

One Leicester Street are currently searching for their next Artist in Residence for 2014, following in the footsteps of the talented Sister Arrow. We are inviting submissions of existing work by artists and illustrators interested in the role, with the final selection to be made by Emma and Kirsty of APFEL, Chef Patron Tom Harris, and the restaurant’s floristry designer Miria Harris.

The chosen artist will work closely with Tom Harris, his team, and APFEL to create illustrations for the restaurant menus, wine list and cocktail menu, drawing upon the seasonal ingredients used in the One Leicester Street kitchen and bar. We’re particularly interested in characterful work that displays a slightly surreal approach, and incorporates bright and fluorescent colours.

For the full brief, fee information and how to apply, visit the One Leicester Street Tumblr page, and to see the existing menus in situ, visit our project page here. The deadline for application is 31 October – we look forward to hearing from you!

One Leicester Street

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Competition

One Leicester Street Illustrator

One Leicester Street are currently searching for their next Artist in Residence for 2014, following in the footsteps of the talented Sister Arrow. We are inviting submissions of existing work by artists and illustrators interested in the role, with the final selection to be made by Emma and Kirsty of APFEL, Chef Patron Tom Harris, and the restaurant’s floristry designer Miria Harris.

The chosen artist will work closely with Tom Harris, his team, and APFEL to create illustrations for the restaurant menus, wine list and cocktail menu, drawing upon the seasonal ingredients used in the One Leicester Street kitchen and bar. We’re particularly interested in characterful work that displays a slightly surreal approach, and incorporates bright and fluorescent colours.

For the full brief, fee information and how to apply, visit the One Leicester Street Tumblr page, and to see the existing menus in situ, visit our project page here. The deadline for application is 31 October – we  look forward to hearing from you!

One Leicester Street

New Project

Up Side Up

Earlier this year, we were invited to contribute to Up Side Up, a new project by design writer and editor Angharad Lewis which presents a collection of objects made by graphic designers. For our contribution, we’ve designed a wooden Pellicci tray, decorated with inlaid marquetry veneers in a trompe-l’oeil pattern mimicking the tray’s everyday use. Our prototype recently arrived - here is a sneaky peek, plus some shots of the workshop in which it was made by the talented carpenter and furniture maker Daniel Bradley.

Inspired by the historic practice of marquetry in Bethnal Green where we’re based, and named for a local cafe whose marquetry interior has become a landmark, the Pellicci trays will be produced as a limited edition and will be available for purchase from the Up Side Up website later this autumn. Keep an eye on the Facebook page for more updates, work in progress shots and information about the other projects in the series.

Up Side Up

Facebook Page

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Birthday

APFEL is 10

It’s a big day in the APFEL calendar today - our tenth birthday! It is a decade since Emma and Kirsty founded the studio back in 2003, and the time has flown by.

A big thankyou to all our clients, collaborators and friends of APFEL for an amazing decade. It’s been a pleasure - here’s to the next ten…

Birthday

APFEL is 10

It’s a big day in the APFEL calendar today - our tenth birthday! It is a decade since Emma and Kirsty founded the studio back in 2003, and the time has flown by.

A big thankyou to all our clients, collaborators and friends of APFEL for an amazing decade. It’s been a pleasure - here’s to the next ten…

Workshop

Yesterday, Emma and Jason gave a talk and led a day of tutorials at the Typography Summer School 2013, at The Drawing Room in Bermondsey. Now in its fourth year, The Typography Summer School is a week-long programme founded by Fraser Muggeridge that brings together recent graduates and professionals to work on live typographic projects. This year, for the first time, the Summer School will be held in New York as well as London, with the stateside programme beginning next week.

Typography Summer School

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Exhibition Design

Lens Drawings

A new exhibition of photography, Lens Drawings, opens tomorrow at Galerie Marian Goodman in Paris. The show is second in a series of exhibitions from the fictional Museum of Modern Art & Western Antiquities; the first show, Very Abstract & Hyper Figurative, was held at Thomas Dane in London in 2007. We designed the identity for the series, the exhibition itself, and the accompanying catalogue.

Curated by Jens Hoffmann, Lens Drawings presents the film camera as a historical artefact from a different cultural context, and examines the contribution of photography to broader discourses within contemporary art. Works by 45 photographers will be displayed in a salon-style hang alongside a selection of historic film cameras and a collection of vintage photo paper boxes. The exhibition runs until 2 August.

Galerie Marian Goodman

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